AI workflow automation for insurance

Insurance workflows, configured — not coded.

Plu.ai lets agencies, brokerages, MGAs and InsurTechs assemble AI workflows from ready-made insurance building blocks — intake, extraction, checks, carrier and AMS actions — and decide exactly where a person signs off.

Built and supported by the insurance operations team at AssureTrac.

Today's workflow runsRunning
Certificate request
Holder wording checked against policy · ready to send
Action required
Vehicle add — commercial auto
Submitting change on carrier portal
In progress
Renewal prep — 90 days out
Exposure update requested from client
With customer
Policy check — package policy
2 form differences flagged vs. binder
Finished
Commission statement
Lines matched to policies in the AMS
Finished
Built for the teams that service US insurance
  • Independent agencies
  • Brokerages
  • Wholesale & MGAs
  • InsurTechs
Configurability

Every agency works differently. Your workflows should too.

Start from an insurance template, then shape it: which steps run, which ones need a person, how confident the AI must be before it acts, and where results land. Try it below.

1 · Pick a template

2 · Configure

3 · What gets saved


        

Every workflow is a versioned configuration. Change a rule, and the next run follows it — no rebuild, no ticket to engineering.

Building blocks

Four kinds of blocks. Hundreds of insurance workflows.

Each block knows insurance — ACORD forms, dec pages, endorsements, carrier portals, AMS records — so you configure outcomes instead of teaching software the basics.

Triggers

Where work enters the workflow.

  • Shared inbox or forwarded email
  • AMS dates and status changes
  • Web forms and document uploads
  • Schedules and batches

AI steps

Read, classify, compare and decide.

  • Extract from ACORDs, dec pages, statements
  • Classify request and change type
  • Compare policy vs. binder or proposal
  • Check against your rules and appetite

Actions

Do the work in the systems you use.

  • Update records in your AMS
  • Complete carrier portal tasks
  • Generate certificates and documents
  • Email clients, carriers and markets

Guardrails

Keep people in charge of what matters.

  • Review and approval steps
  • Confidence thresholds per step
  • Exceptions routed to the right person
  • Full run history for every item
How it works

From your process map to running workflow.

01

Map

We walk through how your team handles the work today — inputs, exceptions, sign-offs.

02

Configure

Pick templates and blocks, set thresholds and approvals to match your process.

03

Connect

Hook up inboxes, your AMS and the carrier portals each workflow touches.

04

Run & tune

Start with review on every step, then loosen controls as the results earn trust.

Control

Automation your E&O carrier would be comfortable with.

Insurance work carries real liability. Plu.ai is built so nothing leaves your agency without the checks you've decided it needs — and you can always see why a step did what it did.

People approve what matters

Put review on any step — by line of business, client, dollar amount or confidence.

Every run, on the record

Inputs, extracted fields, decisions and actions are logged per item for audits and E&O files.

Exceptions go to people, not to limbo

Anything unclear is routed to a named person with the context needed to finish it.

Versioned rules

Change thresholds or steps any time; see which version handled each item.

By AssureTrac

Software, plus people who run insurance operations every day.

Plu.ai comes from AssureTrac — a delivery, consulting and AI-automation partner to US insurance agencies, brokerages and InsurTechs. We configure workflows with you and stay on for the exceptions.

01
Configured with youWorkflows are set up around your process, not a generic one.
02
Exceptions handledOur trained insurance team can pick up what automation shouldn't.
03
Improved over timeWe review results with you and tune the rules as volume grows.

Bring us one workflow. We'll show you it configured.

Certificates, endorsements, renewals, policy checking, submissions or commissions — pick the one that costs your team the most hours.